This Week Online Today With Ahmed Khalifa

Informações:

Synopsis

Welcome to This Week Online Today with your host Ahmed Khalifa, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully.And at the end of the show, I will also be giving you a bonus tip of the week to help you further.Make sure subscribe to the podcast here and you can visit the site at https://iamahmedkhalifa.com/podcastWebsiteTwitterInstagramFacebookYouTubeDo Your Thing. Because It Matters

Episodes

  • Episode #74 - The Last Episode...?

    27/10/2018 Duration: 06min

    Welcome to episode 74 of This Week Online Today, where I decided to keep it basic and discuss the future of the podcast.And hopefully with your help, I can decide whether it's the last episode or not.Feel free to contact me or connect with me on social media if you have any comments to make about this episode.Transcripts is available here.

  • Episode #73 - The Fall of Google+ Further Highlights the Need to Own Your Content

    11/10/2018 Duration: 12min

    Welcome to episode 73 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully.And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic.If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition.In this episode of This Week Online Today, I talk about the following:the confirmation by Google that they have finally decided to "sunset" Google+Google's past attempt of forcing it on users (and failing at that too)whether it's not a social network designed for businesswhy you should never depend on 3rd party platforms......and what you should do instead.For shownotes and transcripts, as well as the option to subscribe to the newsletter for exclusive tips, they are all available here  Tell me what you think

  • Episode #72 - The Proposed Future of a Longer-Term & More Honest Influencer Marketing

    04/10/2018 Duration: 09min

    Welcome to episode 72 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: the proposition about making the influencer marketing space more honest and genuine the intentions by global brands to increase spending but focusing on quality instead of reach remembering a recent viral tweet which heavily criticised staged adverts by influencers why you should never "fake it till you make it" For shownotes and transcripts, as well as the option to subscribe to the newsletter for exclusive tips, they are all av

  • Episode #71 - Instagram Founders (Suspiciously Like WhatsApp) Unfriend Facebook. What Could That Mean For You?

    27/09/2018 Duration: 14min

    Welcome to episode 71 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: the story about Instagram founders leaving Facebook and the possible reasons the similarity of how it also happened to WhatsApp founders the irony that the WhatsApp founders have opened up about their departure from Facebook this week the good and bad points about acquisitions what could this all mean for you and how it will affect you? For shownotes and transcripts, as well as the option to subscribe to the newsletter for excl

  • Episode #70 - Google Made 2,453 Search Changes in 2017. What Does that Mean for Business Owners & Marketers?

    20/09/2018 Duration: 12min

    Welcome to episode 70 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: the 31,584 experiments that Google have carried out with the "search quality raters" the subsequent 2,453 changes that have launched the types of changes could have occured how the number of changes per year have dramatically increased over the years what you should be aware of and how you should handle these changes For shownotes and transcripts, as well as the option to subscribe to the newsletter for exclusive tips, they a

  • Episode #69 - Should Google AMP "Go To Hell"? Or Should We Embrace It?

    07/09/2018 Duration: 14min

    Welcome to episode 69 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: A brief description of what is AMP and the positive side of it The problem with Google enforcing AMP on all websites Is it a good thing to make all websites have AMP pages The power that Google has over news publishers Why it's difficult for publishers to NOT use AMP For shownotes and transcripts, as well as the option to subscribe to the newsletter for exclusive tips, they are all available here Tell me what you think about

  • Episode #68 - Angry West Ham United Fans Complained After Email Breach Revealed Addresses to Hundreds of People...Twice!

    23/08/2018 Duration: 09min

    Welcome to episode 68 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: the incident where West Ham United Football Club has revealed hundreds of fans' email address the possible reasons that this has happened...twice what could it mean in terms of privacy and GDPR? understanding email etiquette even though it's obvious, what to be aware of when sending mass emails For shownotes and transcripts, as well as the option to subscribe to the newsletter for exclusive tips, they are all available here T

  • Episode #67 - Being Lazy With Your Content Shows Disrespect to Your Audience. But is Google Helping the Cause?

    16/08/2018 Duration: 12min

    Welcome to episode 67 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: what is this "lazy content" we are talking about and the problems behind it? the problem with lazy content for audience how lazy content can still attract more Google organic traffic what should you do about it and what should you do instead? For shownotes and transcripts, as well as the option to subscribe to the newsletter for exclusive tips, they are all available here Tell me what you think about this story: Twitter Instagram Fac

  • Episode #66 - WordPress 4.9.8 Has Introduced Gutenberg. But Be Aware of the "Shiny Object Syndrome"

    09/08/2018 Duration: 11min

    Welcome to episode 66 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: WordPress has released 4.9.8 and teasing everyone with the upcoming Gutenberg What you need to be aware of before installing Gutenberg the importance of embracing it for your own benefit what else is to come in WordPress after version 5 (and Gutenberg) is officially released For shownotes and transcripts, as well as the option to subscribe to the newsletter for exclusive tips, they are all available here Tell me what you think about t

  • Episode #65 - Reddit Got Hacked Because of "Insecure 2FA". But Is Using 2FA Still a Good Idea?

    02/08/2018 Duration: 11min

    Welcome to episode 65 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: the news about Reddit being hacked because of "insecure 2FA" (two-factor authentication) how the attacker accessed the database by intercepting SMS what you should think about when using SMS 2FA vs app-based 2FA why 2FA is still important and you should use it For shownotes and transcripts, as well as the option to subscribe to the newsletter for exclusive tips, they are all available here Tell me what you think about this story: Twi

  • Episode #64 - Chrome Marking Non-HTTPS Sites Not Secure and Why You Should Care About HTTPS & Site Security

    26/07/2018 Duration: 12min

    Welcome to episode 64 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: the news about Google Chrome marking site not encrypted with HTTPS as 'Not Secure' their reasons behind doing it how you can get free SSL certificate to enable HTTPS on your site the benefits of getting your site HTTPS the online Twitter debate about whether you need to do it (but you do) HTTPS does not guarantee security. You still have other tasks to consider to keep yourself safe online For shownotes and transcripts, as well as the

  • Episode #63 - Google Fined $5.1bn/£3.8bn by EU for Abusing its Power on Android. But Shouldn't They Do What They Want with Their Products?

    19/07/2018 Duration: 17min

    Welcome to episode 63 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: why Google got fined and the case against them by the EU Google being accused of abusing its power on the use of Android of smartphone manufacturers what the Google CEO has to say about that whether Google should be allowed to do what they want with their own products the benefits of anti-competition law For shownotes and transcripts, as well as the option to subscribe to the newsletter for exclusive tips, they are all available here

  • Episode #62 - Twitter Suspending Fake Accounts & The Confession of a Serial Follower/Unfollower

    12/07/2018 Duration: 17min

    Welcome to episode 62 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: the story of what Twitter is doing about the fake accounts the impact it has had on various accounts the reasons behind it and how people are abusing it to boost their follower metrics the story of a serial follow-unfollow individual who has confessed his story the frustration on the delay of this action and why nothing is being done to tackle those who follow and unollow in mass For the shownotes and transcripts, as well as the

  • Episode #61 - Forbes Wakes Up & Tackles Well-Known SEOs for "Link Selling"

    05/07/2018 Duration: 14min

    Welcome to episode 61 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: li>the Buzzfeed story where it outed well-known marketers for "link-selling" on popular publications understand the intention of this practice by SEO companies how Forbes, Entrepreneur and Inc.com have reacted to this advice of what you should be aware of when companies have "good relationship" with publishers things to think about when creating guest posts the ridicule that the article has gotten within the SEO community because

  • Episode #60 - WP Engine Acquiring StudioPress, What Does it Mean for You & WordPress + Other Important News

    28/06/2018 Duration: 16min

    Welcome to episode 60 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: the big news of WP Engine acquiring StudioPress what does this news mean for the respective companies what does this news mean for the Genesis community and WordPress as a whole some personal insights on how I feel about this as a customer For the shownotes and transcripts, as well as the option to subscribe to the newsletter for exclusive tips, are all available here Tell me what you think: Twitter Instagram Facebook YouTube Do Y

  • Episode #59 - What Does Instagram TV (IGTV) Mean For You?

    21/06/2018 Duration: 16min

    Welcome to episode 59 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: the announcement by Instagram of the new IGTV platform how IGTV is different to other video platforms what you should be aware of whether the consumption of video content will change after this For the shownotes and transcripts, as well as the option to subscribe to the newsletter for exclusive tips, are all available here Tell me what you think: Twitter Instagram Facebook YouTube Do Your Thing. Because It Matters

  • Episode #58 - The World Cup Online: What Happens Online During World Cup 2018?

    14/06/2018 Duration: 19min

    Welcome to episode 58 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: the online buzz at the World Cup 2018 what Google have done in prepration for the World Cup the social media hype, footballers' getting involved and case studies of how powerful it can be the TV adverts on YouTube during the build-up what you need to be aware of for those who have brick-and-mortar businesses, and employees in their offices who want to watch the game For the shownotes and transcripts, as well as the option to

  • Episode #57 - Yoast SEO 7.0 Bug is a Mistake. So Why All the Negative Reaction & Where is the Appreciation?

    07/06/2018 Duration: 17min

    Welcome to episode 57 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: the bug within the popular Yoast SEO plugin and how it can affect you the company's regret, apology and what you should do about it the Twitter-storm between Yoast and Search Engine Journal about the latter's article the negative reaction and attention it caused why we should appreciate the effort of anyone who has created free tools that has helped to make our lives easier For the shownotes and transcripts, as well as the op

  • Episode #56 - An Overview of the 2018 Internet Trends Report by Mary Meeker

    31/05/2018 Duration: 15min

    Welcome to episode 56 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: what the Internet Trends Report is all about? what are the interesting takeaways that we should be aware of? some interesting stats on areas such as mobile usage, smart speakers base installed and ecommerce performance Shownotes and transcripts are available here Tell me what you think: Twitter; Instagram; Facebook; YouTube; Do Your Thing. Because It Matters

  • Episode #55 - Google Giveth & Taketh Away Your Meta Description

    17/05/2018 Duration: 16min

    Welcome to episode 55 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully. And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic. If you haven't, don't miss out and make sure you subscribe to the newsletter to stay ahead of your competition. In this episode of This Week Online Today, I talk about the following: Google quietly reducing the meta description length Google's ambigious advice on what you should do The Twitter storm by other SEOs regarding this topic What are your options and what you should do with the new meta description rules Shownotes and transcripts are available here and you can also receive a bonus tip of the week in relations to this episode by subscribing to the newsletter here where you can also subscribe to the n

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